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October 10, 2008
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Tracking Trends To Buy, Sell

SAN DIEGO, CA -- If you purchased a home 20 years ago, its value today is likely triple your original purchase price.

It's also a good bet you have since refinanced your original 17 percent interest rate mortgage for one that costs half as much and you've tapped what could be hundreds of thousands of dollars in equity to send a kid to college, to take a long vacation, to refurbish the home or to move up to another home.

Ten years ago, if you indeed used your equity to move up to a new home, its value has now doubled, you are enjoying renewed equity returns and you now should be paying hundreds of dollars less a month with a refinanced mortgage several interest rate points cheaper than your original move-up mortgage with its 10 percent interest rate.

And, according to real estate investor Robert M. Campbell, determining when to make those moves over the past two decades should have been a no-brainer.

Consumers who watch the real estate market like investors watch the stock market can buy and sell homes with the acumen of a shrewd day trader, says Campbell, also a San Diego-based mortgage and real estate broker, who publishers the Web-based San Diego Real Estate Report.

It takes time, practice and patience and you won't make a killing over night, but over time you will enjoy the security of a roof over your head that doubles as an investment with hefty returns.

Regularly plotting a set of real estate market trends on a spreadsheet, reading the trades to watch the trends and investigating realty market ups and downs can help you determine the right time to buy or sell a home -- at a sizable profit -- says Campbell.

Campbell, who has an MBA in finance and another degree in economics, says his training and experience makes him better than the average number cruncher at interpreting trends' nuances and pinpointing moves. It's his experience he pitches when he markets his services to prospective clients who would rather he do the market analysis work.

"I know what's more important and what's less important, but that's what I do. That's my competitive advantage," he says.

He insists, however, consumers can also play the game -- and win. Because real estate market change occurs relatively slowly, consumers don't have to aim for a moving target, but can successfully shoot for the window of change.

"Every month follow a publication or publications to get the five key indicators. Start logging them. Use a spreadsheet to chart them. One or two months doesn't make a trend. Trends develop over the long term. Create a graph and start seeing them go up and down. This is not what I think. This is what the market tells me," Campbell says.

So what are those five key indicators? Cautioning that one indicator alone does not make a trend or a decision to buy or sell, Campbell says, in the order of significance, the key indicators to watch are:

  • Interest Rates. Rising interest rates have a depressing effect on real estate prices. Falling rates help generate demand. That boosts prices.

  • Building Permits. When demand is strong, builders pull more building permits so they can build and sell homes. Unwilling to be stuck with homes they can't sell in a softer market, builders reduce the number of permits when demand drops.

  • Home Sales. Simple principles of supply and demand affect home sales. When buyers buy prices rise. When buyers retreat so do prices.

  • Loan Defaults. Defaulting home owners are having job or money troubles or both. That signals a weakening economy.

  • Foreclosure Sales. Foreclosures signal even deeper consumer money troubles and a worsening economy. It also signals dropping home prices.

    So what do the indicators say now for California, the market Campbell watches most closely?

    "We may be close to a peak in California real estate prices. Some of my key indicators are now flashing warning signs. For example, new home building permits is one of the most accurate leading indicators you can follow to determine what's likely ahead for both the real estate market and the economy. This indicator is now starting to weaken for California," said Campbell.

    And as both history and market indicators have shown, as goes California, so goes the nation.

  • Published: July 7, 2000

    Use of this article without permission is a violation of federal copyright laws.




    Broderick Perkins parlayed a career in old-school journalism into a contemporary digital news service that really hits home.

    The award-winning consumer journalist, originally from Wilmington, DE, is founder, publisher and executive editor of the bootstrap DeadlineNews Group, a Silicon Valley-based editorial content and consulting service specializing in residential real estate, consumer news and related editorial consulting services.

    The DeadlineNews Group includes the website, DeadlineNews.com, offering real estate editorial content and consulting services, and its back shop, the Deadline Newsroom, an open house on news that really hits home.

    Perkins obtained his formal journalism education from University of Delaware and a journalism boot camp, the Institute of Journalism Education at the University of California-Berkeley. He went on to 20 years of service as a daily newspaper journalist at the Wilmington, DE News Journal and San Jose, CA Mercury News.

    Perkins covered housing on the San Jose Mercury News reporting team which earned a General News Reporting Pulitzer Prize in 1989 for coverage of the Loma Prieta earthquake.

    He has also produced real estate, consumer and small business content for the Wall Street Journal, Los Angeles Times, RealtyTimes.com, Nolo.com, Better Homes and Gardens, the National Association of Realtors, Homestore/Move and Intuit/Quicken among more than three dozen publications.

    In addition to managing the DeadlineNews Group, Perkins most recently served as chief editorial consultant for Nolo's Essential Guide To Buying Your First Home, Nolo, and writes real estate television scripts for RealtyTimes.com.







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